Master the fundamentals of entrepreneurship at every stage in your career
Previously, I wrote about 13 books every entrepreneur should read, but if that was the baseline, this is the update: 13 more books every entrepreneur can benefit for reading:
The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha.
Reid Hoffman, (entrepreneur, investor, and co-founder of LinkedIn) together with Ben Casnocha (entrepreneur and author) have created a revolutionary new blueprint for thriving in today’s fractured world of work. Traditional job security is a thing of the past. Hoffman and Casnocha show how to accelerate your career in today’s competitive world by managing your career as if it were a start-up business: a living, breathing, growing start-up of you. The same skills startup entrepreneurs use, professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Eric Ries, entrepreneur and author of the popular blog Startup Lessons Learned, co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup experience along the way. The Lean Startup is a new approach to starting a business that is changing the way companies are built and new products are launched. Ries defines a startup as, “An organization dedicated to creating something new under conditions of extreme uncertainty.” This is just as true for one-person company to a group of seasoned professionals in a Fortune 500 boardroom. The mission is to discover a repeatable, successful path to a sustainable business. The Lean Startup approach encourages companies to leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress with significant metrics, and learn what customers really want. It’s what makes a company agile, regardless of it’s size, by altering plans inch by inch and minute by minute. Businesses are asked to test their vision continuously, adapt, pivot, and adjust – before it’s too late.
Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen
Jim Collins (student, teacher, and author) and Morten T. Hansen (a management professor at University of California) have teamed up to write Great by Choice, which asks, “Why do some companies thrive in uncertainty, even chaos, and others do not?” Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and Hansen, explain the key principles for building a great company in unpredictable, tumultuous, and fast-moving times. As with Collin’s prior work, he uses a team of researchers to study companies that rose to greatness by beating their industry indexes by a minimum of ten times over fifteen years. That would be a feat in and of itself, but these businesses also had to do it in environments that experienced rapid shifts that leaders could not predict or control and other extreme environments. The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid. Another surprise: Innovation is not as important as the ability to scale innovation and to blend creativity with discipline. Contrasting to Ries’ agile movement, Great by Choice states that, “Leading in a ‘fast world’ always requires ‘fast decisions’ and ‘fast action’ is a good way to get killed.” The great companies, Collins and Hansen argue, changed less in reaction to a radically changing world than the comparison companies.
Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm
John Hamm, author and leadership expert, explains why leadership can’t be mastered as a single concept or tool. Instead, excellent leadership is composed of actions, ideas, emotions, cultural forces, history, and expectations that work together in an interconnected system. This system forms the core of the winning combination of superb character, skill-based competence, and professional reputation. Hamm demonstrates that any leader can excel by consistently putting into action the Necessary Nine skills: being authentic, trustworthy, and compelling; leading people, strategy, and execution; communicating, making decisions, and making an impact. Unusually Excellent offers powerful, unforgettable leadership lessons, reinforced empirical evidence, and logical analysis. Treat it like your personal coach – one that will prepare you for the lifelong and ongoing journey towards exceptional leadership.
Do the Work by Steven Pressfield
Steven Pressfield, author of The Legend of Bagger Vance, Gates of Fire, and The War of Art, asks, “What is this terrible thing called Resistance — and how can I overcome it?” Do the Work probes further, “Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?” The answer is to do the work. It’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door. “There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.” When I used to be in Amway, I used to ask how to make money. The response was, “Show the plan.” When I’d ask how to show the plan, the response was the same, “Show the plan.” Sometimes you just have to do the work. Read this when you’re feeling resistance. I did.
Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims
Peter Sims, author, speaker, and entrepreneur, found that successful people in different industries achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes. This is similar to Ries’ agile method in The Lean Startup. Based on extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers (Do the Work) from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos practice a key set of simple but ingenious methods. Fail quickly to learn fast, tap into the genius of play, and engage in highly immersed observation to free minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.
Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts
Duncan J. Watts, a professor of sociology at Columbia University, a principal research scientist at Yahoo! Research, and a former officer in the Royal Australian Navy, holds a Ph.D. in Theoretical and Applied Mechanics from Cornell University. He is the author of Six Degrees: The Science of a Connected Age and in Everything Is Obvious he asks, “Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard?” If you think the answers to these questions are a matter of common sense, think again. As Watts explains in this book, the obvious explanations we give for life’s outcomes are less useful than they seem. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen
Jeff Dyer (Professor of Strategy at the Marriott School, BYU), Clayton M. Christensen (Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, co-founder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and Innosight Institute, a non-profit think tank), and Hal B Gregersen, (Professor of Leadership at Insead; a co-founder of The Innovator’s DNA, a leadership consultancy; and a Senior Fellow at Innosight, a management consultancy) wrote The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. The book proposes that you could be innovative and impactful if you can change your behaviors to improve your creative impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. The authors state that once you master the core competencies (ability to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge) innovation advantage can translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.
Outliers: The Story of Success by Malcolm Gladwell
Malcolm Gladwell, a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine’s 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference and Blink: The Power of Thinking Without Thinking, both of which were number one New York Times bestsellers. In this stunning new book, Outliers, Malcolm Gladwell takes us on an intellectual journey through the world of the best and the brightest, the most famous, and the most successful people. Gladwell asks the question, “What makes high-achievers different?” His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Poke the Box by Seth Godin
Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. If you’re stuck at the starting line, you don’t need more time or permission, to wait for your boss’s okay, or to be told to push the button; you just need to poke. Poke the Box is a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say, “I want to start stuff.” Poke the Box just may be the kick in the pants you need to shake up your life.
Anything You Want by Derek Sivers
Derek Sivers, entrepreneur, programmer, avid student of life, went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their “uncreative dirty work.” Derek writes regularly on creativity, entrepreneurship, and music on his blog. In Anything You Want, Derek Sivers chronicles his “accidental” success and failures into this concise and inspiring book on how to create a multi-million dollar company by following your passion. In this book, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach.
The Personal MBA: Master the Art of Business by Josh Kaufman
Josh Kaufman, an independent business teacher, education activist, and author, brings a multidisciplinary approach to business education that has helped hundreds of thousands of readers around the world master foundational business concepts on their own terms. His work has been featured in BusinessWeek, Fortune, and Fast Company, as well as by influential websites like Lifehacker, HarvardBusiness.org, Cool Tools, and Seth Godin’s Blog. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether. Learn the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Element: How Finding Your Passion Changes Everything by Sir Ken Robinson and Lou Aronica
Ken Robinson (an internationally recognized leader in the development of creativity, innovation and human resources) and Lou Aronica (author). Robinson has worked with national governments in Europe and Asia, international agencies, Fortune 500 companies, national and state education systems, non-profit organizations and some of the world’s leading cultural organizations. He was knighted in 2003 for his contribution to education and the arts. The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most like themselves, most inspired, and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transforming education, business, and communities in the twenty-first century. The Element is a breakthrough book about talent, passion, and achievement from one of the world’s leading thinkers on creativity and self-fulfillment.
My experience at 
Recently I’ve been rethinking how I feel about work and jobs. As you may or may not know, I 
Other Businesses – Other businesses are like the old guard or the established society. You’re the new guy who wants in. They have the websites you need backlinks from. They have the cash flow to outlast you. They don’t want to help you get started. They are just waiting for you to go out of business and leave them alone so they can keep doing what they’ve been doing. Businesses, like people, do not like change. You’re a nuisance to them just like you’re a nuisance to your neighbors. We’re not talking about competitors here, but since you brought it up, just hope your competitors don’t have your Craigslist ads taken down, click on your Google ads to run you out of funds, or report your business closed on Yelp.
Joseph’s main point is that, “Individual performance is the key indicator of success.” Your business grows or falters in large part due to your own attitude. Measure success and be willing to change and environmental factors matter less.
Walt Disney – An influential innovator and entrepreneur in the mid 20th century, Disney is man behind the Magic Kingdom, not to mention the hundreds of animated cartoons, countless feature films and endless toys that bear his name.
Henry Ford – Founder of Ford Motor Company and manufacturing assembly line innovator, Ford was not the inventor of the automobile, but his innovations in assembly-line techniques and the introduction of standardized interchangeable parts contributed to making the United States a nation of motorists and produced the first mass-production vehicle manufacturing plant.
Ian Rogers, the former General Manager of Yahoo! Music, left to form Topspin Media, a company that makes marketing software for music artists to maximize their fanbase and brand exposure.
Joshua Schachter, created Delicious (a social bookmarking site), GeoURL, Tasty Labs and was co-creator of Memepool. Schachter released the first version of Delicious (then called del.icio.us) in September 2003. The service actually coined the term ‘social bookmarking’ and featured tagging, a system he developed for organizing links. On March 29, 2005, Schachter announced he would work full-time on Delicious. On December 9, 2005, Yahoo! acquired Delicious for an undisclosed sum, but according to Business 2.0, was close to $30 million – with Schachter’s share being worth approximately $15 million. Prior to working full-time on Delicious, Schachter was an analyst in Morgan Stanley’s Equity Trading Lab. He created GeoURL in 2002 and ran it until 2004.
Lars Rasmussen, co-creator of Google Maps and Google Wave, announced on October 29, 2010 that he had left Google, and was moving to San Francisco to work for Facebook.
Jyri Engeström, co-created Jaiku, a Twitter-like service, which was sold to Google in 2007 when it was the leading European microblogging service. After the acquisition, Engeström continued to maintain jaiku.com but Google focused his efforts on creating systems that power Google Buzz and related products. The original Jaiku code base was ported to Google App Engine and released as Jaiku Engine, a free open source microblogging platform, but in January of 2009 Google announced it was no longer going to support the platform, although the site would live on.
Dennis Crowley, co-founder of Dodgeball and FourSquare, both location-based social networking services. Dodgeball was sold to Google in 2005, which discontinued it in 2009 in favor of Google Latitude (partly thanks to fellow bulldozer, Jyri Engeström). Crowley co-founded Dodgeball with fellow student Alex Rainert in 2003 while attending New York University. Both were hired by Google in Dodgeball’s acquisition in 2005 and both left in April 2007, Crowley and Rainert left Google, with Crowley describing their experience there as “incredibly frustrating”.
Birds of a feather flock together